MediaTrust
Press Center and Media Coverage

NEW YORK CITY, June 7, 2007 – MediaTrust, Inc., an innovative interactive media, advertising and technology company, today announced the addition of Craig Leonard as vice president of business development for Advaliant.  In this role, Mr. Leonard will be charged with defining and implementing business development plans along with expanding and growing the advertiser base for the Advaliant affiliate network.

Mr. Leonard joins Advaliant from Commission Junction where he oversaw interactive and affiliate marketing for many of the company’s largest client accounts.  Mr. Leonard has also held business development and corporate marketing roles at Digitas, Inc., a digital and direct marketing agency.  Prior to working for Digitas, Mr. Leonard served as a senior market and sales analyst for MarketOne International, where he provided business development counsel to technology companies around the world. 

“Craig brings Advaliant more than 10 years of business development experience and industry contacts combined with a shared vision for the future of affiliate marketing,” said Jivan Manhas, President of Advaliant.  “By leveraging the right mix of media and technology expertise, Craig will focus on expanding our business development efforts to maximize value and returns for advertisers, agencies and publishers.”

Advaliant is comprised of a pay for performance affiliate ad network and a team of experts that optimizes technology, media mix and promotion types to deliver customized, high-performing online campaigns for advertisers, agencies and publishers.  Advaliant brings together under one roof solutions for all online marketing channels: affiliate marketing, lead generation, contextual advertising, search marketing, e-mail marketing, mobile marketing, data management and Web publishing.  Advaliant customizes and utilizes each of these tools to meet the unique needs of each campaign in order to create awareness, generate leads, drive sales and obtain customers. 

About MediaTrust
MediaTrust (www.mediatrust.com) is an ecosystem of online media properties.  MediaTrust combines innovative interactive media and advertising technology with human service and expertise.  Companies that choose MediaTrust benefit from relevant and intelligent online campaigns that deliver higher ROI and greater success in acquiring customers, creating brand awareness, generating sales and driving traffic.

MediaTrust is comprised of Advaliant, a performance-based affiliate marketing network, leading-edge media technologies and the MediaTrust Integrated Solutions Group (ISG).  The ISG is comprised of specialists that analyze customer needs and build custom performance-based campaigns that optimize returns for each advertiser and publisher.

Media Contact:
Christine Cefalo for MediaTrust
Cefalo Communications
619-237-1051
christine at mediatrust dot com

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