MediaTrust
Press Center and Media Coverage

NEW YORK CITY, January 22, 2007 – MediaTrust, Inc., an online marketing services company, today announced it has been selected to create and distribute video podcasts of the 2007 Santa Barbara International Film Festival (SBIFF). The Santa Barbara International Film Festival will take place from January 25 to February 4, 2007.

“In 2006, the Santa Barbara International Film Festival was the first domestic film festival to deliver video podcasts. For the second year in a row, the SBIFF will leverage MediaTrust’s leading-edge technology to bring the art of filmmaking to the broadest possible audience,” said Roger Durling, director, SBIFF. “The podcasts deliver a level of exposure to our participants that can’t be attained at other festivals - and at the same time - provides our local audience with podcasts with the industry’s most interesting talent for a period of time that far exceeds the dates of our Santa Barbara event.”

“Video podcasts provide visitors with a look ‘behind the scenes’ in a series of interviews with directors, producers, actors and others,” said Joseph Matheney, chief technology officer, MediaTrust. “We are pleased to partner with the most technology-savvy film festival in the country to allow participants a peak behind the curtains, long after the show has ended.”

MediaTrust’s Matheney and several local celebrities including Dian Van Patten from Fox’s hit television series 24, and Scott Parent from Adam Curry’s PodShow and Sirius Radio, will team-up at the SBIFF to conduct exclusive in-person interviews with Will Smith, Tom Cruise, Sacha Baron Cohen and others.

The 2007 SBIFF will highlight an all-star cast of the film industry’s top talent. The Festival will recognize the following award recipients:
Will Smith: 2007 Modern Master Award
Forest Whitaker: 2007 American Riviera Award
Al Gore and Davis Guggenheim: 2007 Attenborough Award for Excellence in Nature Filmmaking
Helen Mirran: 2007 Outstanding Performance Award
Bill Condon: 2007 Montecito Award

Dedicated to the art of filmmaking, the SBIFF offers a broad array of international and independent films, with a commitment to diversity. It attracts more than 43,000 visitors each year. The SBIFF endeavors to enrich the community both culturally and economically by presenting eleven days of films, seminars, symposiums and parties. Films from American Independents to major studio releases, to award-winning foreign films and international documentaries, cinephiles have the opportunity to discover mainstream and alternative films, as well as meet the filmmakers and talk with them after screenings. SBIFF is in its 22nd year.

A donation of goods and services from MediaTrust will allow the proceedings of a number of the Festival’s highly attended and entertaining events to be available as both audio and video podcasts to the general public. SBIFF podcasts are available for download at pod.sbiff.org. Also making the SBIFF podcasts available will be Apple iTunes, at www.apple.com/itunes/podcasts.

About MediaTrust
MediaTrust (www.mediatrust.com) is an ecosystem of online media properties.  MediaTrust combines innovative interactive media and advertising technology with human service and expertise.  Companies that choose MediaTrust benefit from relevant and intelligent online campaigns that deliver higher ROI and greater success in acquiring customers, creating brand awareness, generating sales and driving traffic.

MediaTrust is comprised of: Advaliant, a performance-based affiliate marketing network; data management, mobile marketing and Search and Social Media Optimization services; leading-edge media technologies and the MediaTrust Integrated Solutions Group (ISG). The ISG is comprised of specialists that analyze customer needs and build custom performance-based campaigns that optimize returns for each advertiser and publisher.

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Media Contacts:
Christine Cefalo for MediaTrust
Cefalo Communications
619-237-1051
christine at mediatrust dot com

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