MediaTrust
Press Center and Media Coverage

HALIFAX, Nova Scotia, January 26, 2007 – MediaTrust, Inc., an online marketing services company, today announced an agreement to create and deliver free audio and video podcasts of the American Basketball Association (ABA) All-Star Weekend, in partnership with Jazz Media, a company that specializes in big screens and big events. The ABA is the first professional sports league to podcast its All-Star game, and to make it available for free download to any mobile device.

The ABA All-Star Weekend takes place January 27-28 at the Halifax Metro Centre in Halifax, Nova Scotia. MediaTrust and Jazz Media will produce the ABA All-Star Weekend. MediaTrust’s media artists will provide the podcasting resources, infrastructure and post production capabilities. In addition to podcasting the game, MediaTrust will create audio and video podcasts that provide viewers with a behind the scenes look at the sponsorship dinner, Slam Dunk contest, 3-Point Shootout, Hedley concert and meetings between ABA players and local students.

“The ABA gets it: Podcasts are the future. Companies are opening a whole new set of revenue streams by offering events and advertising opportunities through new media, such as podcasts,” said Peter Bordes, CEO, MediaTrust. “In partnership with Jazz Media, we are able to disseminate popular sports games to mobile devices worldwide.”

“If you can't make the game in-person, we'll bring it to your mobile device,” said Susan Douglas, vice president, Operations, Jazz Media. “The ABA All-Star Weekend is just a starting point. We look forward to bringing additional sporting events to fans around the world, in the very near future.”

Podcasts will be available within 24-hours of the live event. Mobile users can browse to www.MediaTrust.com/aba/2007all-stargame, www.abalive.com, www.ODEO.com and www.apple.com/itunes/podcasts

About MediaTrust
MediaTrust (www.mediatrust.com) is an ecosystem of online media properties.  MediaTrust combines innovative interactive media and advertising technology with human service and expertise.  Companies that choose MediaTrust benefit from relevant and intelligent online campaigns that deliver higher ROI and greater success in acquiring customers, creating brand awareness, generating sales and driving traffic.

MediaTrust is comprised of: Advaliant, a performance-based affiliate marketing network; data management, mobile marketing and Search and Social Media Optimization services; leading-edge media technologies and the MediaTrust Integrated Solutions Group (ISG). The ISG is comprised of specialists that analyze customer needs and build custom performance-based campaigns that optimize returns for each advertiser and publisher.

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Media Contacts:
Christine Cefalo for MediaTrust
Cefalo Communications
619-237-1051
christine at mediatrust dot com

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