MediaTrust
Press Center and Media Coverage

SAN FRANCISCO – April 24, 2007 – ad:tech 2007 – MediaTrust, Inc. today announced widgetQube, an interactive virtual desktop accessory that allows users to view news from Web sites and blogs without having to launch a browser.

For users, widgetQube allows easy access to news headlines and brief story summaries from the within the widget. Users can click out to the Web to read the full story or to collect more information. widgetQube is preloaded with a default set of categories and RSS feeds that cover a broad range of interests, and allows users to import personal RSS feeds from favorite Web sites and blogs and to organize them into custom categories.

For advertisers, widgetQube provides access to a well informed audience in an environment that is non-interruptive to their online activities. widgetQube leverages the Advario ad platform and enables advertisers to make use of the power of RSS marketing to reach users that are not actively browsing the Web. widgetQube has a limited number of advertisements available within each category, so ads are targeted, relevant and informative. Advertising on the widgetQube exposes key messages to multiple platforms, multiple operating systems and a multiple of advertising marketplaces.

“RSS is quickly becoming the ‘broadcast signal’ of our era. More and more applications are adopting RSS as a standard way of transmitting syndicated content,” said MediaTrust Chief Technology Officer, Joseph Matheny. “In addition, widgetQube provides advertisers with an additional way to reach users that prefer receiving a quick and efficient snapshot of news over the distraction of surfing the Web.”

Users running Google, Windows, Macintosh and Flash platforms can download the free RSS news headline widget at www.widgetqube.com.

About MediaTrust
MediaTrust (www.mediatrust.com) is an ecosystem of online media properties.  MediaTrust combines innovative interactive media and advertising technology with human service and expertise.  Companies that choose MediaTrust benefit from relevant and intelligent online campaigns that deliver higher ROI and greater success in acquiring customers, creating brand awareness, generating sales and driving traffic.

MediaTrust is comprised of: Advaliant, a performance-based affiliate marketing network; data management, mobile marketing and Search and Social Media Optimization services; leading-edge media technologies and the MediaTrust Integrated Solutions Group (ISG). The ISG is comprised of specialists that analyze customer needs and build custom performance-based campaigns that optimize returns for each advertiser and publisher.

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Media Contacts:
Christine Cefalo for MediaTrust
Cefalo Communications
619-237-1051
christine at mediatrust dot com

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