MediaTrust
Press Center and Media Coverage

NEW YORK CITY, January 12, 2007 – MediaTrust, Inc., an online marketing services company, today announced the acquisition of Metalepsis, a leading provider of high-quality podcast, torrent and mobile production services.

The addition of Metalepsis allows MediaTrust to add podcasting infrastructure and post production capabilities to its existing suite of services. As a result of the acquisition, MediaTrust gains Metalepsis’ global team of media artists and technologists, a group that is highly experienced in integrating cutting-edge technology with modern media formats, and has been credited with leveraging technology to move the podcast medium forward. MediaTrust can now offer advertisers and publishers video and audio podcast recording of live events.

“As podcasts continue to grow in popularity with consumers, advertisers have identified podcasting as a viable revenue stream,” said Peter Bordes, CEO, MediaTrust. “With the addition of Metalepsis, MediaTrust expands its service offerings to become a true ‘one-stop-shop’ for advertisers and publishers looking to build new media content from the ground-up, and to integrate that innovative technology with contextually relevant advertising.”

About MediaTrust
MediaTrust (www.mediatrust.com) is an ecosystem of online media properties.  MediaTrust combines innovative interactive media and advertising technology with human service and expertise.  Companies that choose MediaTrust benefit from relevant and intelligent online campaigns that deliver higher ROI and greater success in acquiring customers, creating brand awareness, generating sales and driving traffic.

MediaTrust is comprised of: Advaliant, a performance-based affiliate marketing network; data management, mobile marketing and Search and Social Media Optimization services; leading-edge media technologies and the MediaTrust Integrated Solutions Group (ISG). The ISG is comprised of specialists that analyze customer needs and build custom performance-based campaigns that optimize returns for each advertiser and publisher.

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Media Contacts:
Christine Cefalo for MediaTrust
Cefalo Communications
619-237-1051
christine at mediatrust dot com

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