Getting the most from your traffic...

MediaTrust's Conversion Solutions

MediaTrust’s conversion solutions allow advertisers to attain more from their online marketing efforts by increasing the likelihood of attaining a new customer. MediaTrust’s suite of products is designed to optimize a marketer’s return on traffic using software tools that reach out to the customer after they have left the traditional conversion path. The benefit to MediaTrust’s offerings is higher marketing ROI by using simple and intuitive tools.
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ConversionMail is a great solution for any advertiser that uses multi-step pages for a lead generation sign up or purchase process and feels they are losing business to abandoning visitors. We’ve successfully implemented conversionMail for lead generation clients with a 2 or 3 step form as well as continuity marketers with a 2 or 3 step form. If you think you have "drop off" or abandonment, then you need to consider using MediaTrust's conversionMail solution to automate the follow up and conversion of your departing customers.

• ConversionMail is paid for on a Cost Per Action (CPA) or Cost Per Lead (CPL) basis, without hidden fees
• All data is treated with respect and each record receives no more than 4 mailings over its lifetime (this number can be adjusted by the advertiser).
• Strong inbox delivery ensures your message is seen.
• Creative services are available if needed.
• MediaTrust does not take ownership of data.
• Fully CAN-SPAM compliant.
• Expected lift: ~ 2 to 4%

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RemarketMail can be profitably used by any advertiser that collects data. This service allows the advertiser to monetize their collected data by sending upsell and cross-sell offers to their lists. remarketMail is different from standard list management in that we only mail the advertiser’s own in house offers. We encourage all marketers to maximize their data by using MediaTrust's remarketMail before sending data to traditional list managers that will mail competitive offers. MediaTrust remarketMail enables marketers to up-sell and cross-sell other relevant items in their product catalog.

• RemarketMail uses the same robust mailing platform and services and support team created for ConversionMail
• Same pay-for-results pricing
• Same strong inbox delivery as conversionMail.
• Only mails offers from the same advertiser—no 3rd party offers (unless specifically required by the advertiser).

MediaTrust conversionChat re-engages users via exit chat services when they begin a form or shopping processes but do not complete it. When a user abandons a page, conversionChat brings them back by answering questions and/or offering an incentive to complete the processes.

ConversionChat can potentially bring back between 1% and 5% of total sales or leads for an advertiser.

• conversionChat uses custom creative to match the look and feel of the advertiser's site/offer.
• conversionChat setup is simple. Its just a single line of javascript placed on the Advertiser's page.
• conversionChat can be used for save-a-sale, upsell, and cross-sell transactions
• conversionChat works for affiliate marketing because it can track initial sales back to publishers for credit
• conversionChat can block publisher IDs that request it be turned off

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ConversionCall follows up with customers who abandoned a signup process and provided a phone number. The ConversionCall product is an automated way to attempt to get abandoners to complete the conversion path.

• Very simple setup for advertisers using other MediaTrust services— this is simply an additional data parameter to pass over.
• ConversionCall is CPA based and provides high quality and high volume sales/submits.

 

The MediaTrust AdPages allow advertisers to earn revenue from site exit pages that normally do not provide value. AdPages generate incremental revenue to both qualified post-submission pages as well as for unqualified redirect pages. AdPages leverage existing traffic and provide increased revenue generating opportunities without burdening the consumer experience. If you seek to gain increased revenue on your existing traffic and to increase ROI for any campaign, AdPages can be implemented quickly and easily.

Why Use MediaTrust AdPages?

• AdPages represent incremental revenue in a non-revenue generating placement.
• AdPages ad placement offer Cost-Per-Click performance revenue.
• AdPages do NOT capture data or interfere with transaction path.
• AdPages increases ROI using CPC ads generating up to $2.50 cpc per impression.
• AdPages are customizable to match your site design and ExitAds are simple to integrate when used with other MediaTrust conversion solutions, conversion on traffic can increase by 20%.